This workshop will help define clearly your target audience and build a marketing strategy to ensure they buy from you.

Define Your Target Audience & Build A Marketing Strategy: Overview

If you are going to reach people that are actually your target customer you need to first define who they are. Once you know this you can design effective marketing strategies to reach them and convince them to buy from you.

In order to define your target customer it’s crucial to develop profiles called user/buyer personas. In this workshop, we’ll teach you everything you need to know about personas, what they look like, why they are important and how to create your own.

We will show you how to research and survey your audience to ensure that the assumptions you have made are correct. Finally we’ll show you how to take the knowledge of your audience and build it into a Business and Marketing strategy that works.

This is a practical, interactive workshop where you’ll be drafting a user / buyer persona, creating a survey and discovering how to craft a customer centred Marketing Strategy.

MORE INFORMATION: Email Jocasta@MarketingforMums.co.uk

There are two ticket types for this event:

Workshop- attendance at the workshop only

Workshop & 30 minute Coaching Bundle- the follow up coaching session will provide 121 support to build on work completed within the workshop

REGISTER NOW: https://www.eventbrite.co.uk/e/how-to-define-your-target-audience-for-business-success-tickets-87780244073

What Attendees Say:

‘Understanding your target audience is key to growing your business, and networking. I have attended this course on a previous occasion. Jo Tribe takes you through the subject brilliantly. I learned a lot that day!’

Lindsay McLoughlin, Regional Director, The Athena Network

EMAIL FOR MORE INFORMATION: Jocasta@MarketingforMums.co.uk

Jocasta Tribe, Presenter Biography: 

Jocasta is a Marketing Consultant and Founder of ‘Marketing for Mums’. She is a graduate of the Chartered Institute of Marketing & most recently the Digital Mums Advanced Diploma in Strategic Social Media Management. She is also one of only a few Certified Digital Mums Social Media Trainers. During her 20 year marketing career, she has worked for a range of businesses from large corporate technology companies to small charities & start-ups.

Amanda Claesens, Presenter Biography: 

Amanda is Market Research Consultant and Founder of ACE Market Research. She delivers the answers businesses need to excel through market research and strategic analysis of the results. She has been in the research industry since 1994 and has worked with a range of clients across all sectors from big blue chips through to smaller local charities,