A Marketing Strategy is what you want to achieve, which should be rooted in your business goals.
A Marketing Plan is how you get there.
Creating a Marketing Strategy & Plan is essential for the success of any business because, as the saying goes
‘A goal without a plan is just a wish’
(Antoine de Saint-Exupery).
Our Marketing Strategy Masterclass will provide you with the structure & support to build your 2021 Marketing Plan. It is held in a small group & there are lots of exercises, interaction & discussion for you to leave with impartial advice & ideas.
It will be delivered in two, 1.5 hour Zoom sessions & work will be set to be completed in the week between them.
Part 1: Marketing Strategy
Content will include:
- Structure of a Marketing Strategy
- Competitive Analysis
- Defining your target audience
- Product/Service Strategy & Pricing for Profit
Part 2: Marketing Planning & Tactics
Content will include:
- Elements of a Marketing Plan
- Brand Awareness
- Lead Generation
- Customer Loyalty & Retention
A 30 minute 121 follow up coaching session is included to help you implement all that you learn.
So, whether you have a Marketing Plan in place currently or you are starting a plan from scratch, our Masterclass will help you update, write & deliver a powerful marketing plan that achieves results.
MORE INFORMATION EMAIL: Jocasta@marketingformums.co.uk
2021 DATES:
February- 11th (Part 1) & 25th (Part 2)
May- 4th (Part 1) & 11th (Part 2)
September- 14th (Part 1) & 21st (Part 2)
REGISTER NOW: https://www.eventbrite.co.uk/e/marketing-masterclass-marketing-strategy-planning-tickets-137678358677
Jocasta Tribe Presenter Biography:
Jocasta is a Marketing Strategist. She is professionally qualified and has worked in a range of Marketing disciplines for over 20 years in organisations ranging from large technology companies like Microsoft and EE through to small charities and start-ups.
She loves researching new markets and asking the right questions to uncover what makes a business special and what really matters to their customers. Through workshops and coaching she builds plans and gets a real kick from seeing businesses thrive by putting the right strategies and tactics in place to achieve their goals.