We often hear about the sales and marketing funnel: a way of capturing and progressing customers from initial interest to being an active, loyal client. To make this tangible, I like to look at sales activities that accompany the stages of the marketing funnel as these can provide inspiration for action-focused initiatives to help you build your business. So, without further ado, here are 21 sales activities for you to consider when building your marketing plans.
How to Build a Social Media Strategy That Works
In today’s digital world, Social Media has been promoted from a tactical to a strategic pillar in any Marketing Strategy. So many businesses come to me knowing they need to be on Social Media but don’t know where to start. Or they have created a page and started posting content without a clear goal in mind and, as a consequence, feel disheartened with their progress. I have created my 10-step process to building a Strategic Social Media Strategy that will deliver results for your business.
